Are We Rolling? is a behind-the-scenes podcast where producers Jason Waggenspack, Todd Lewis, and Frank Monteleone break down how films actually get made. From development to financing to swapping set stories, the trio shares real behind-the-scenes anecdotes, hard-earned lessons, and what it takes to keep projects β and Louisianaβs film industry β rolling.
Episode 3: Is Louisianaβs film scene temporary or sustainable?
Jason, Frank, and Todd on the question at the heart of every film hub: does it feel like it's here to stay? They unpack what makes Louisiana a real filmmaking home, from crew depth, to tax incentives, and Academy Award-wins, and why the work of selling it never really stops. Plus: the federal film tax credit, the reshuffling of indie budgets, and an inside look at a recent Tom McCarthy film that proved New Orleans can deliver.
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Show Notes
00:00β00:10 β Cold open: Does it feel temporary or sustainable?
00:10β01:20 β Welcome to Episode 3 of Are We Rolling? Introducing today's topic: what makes a film hub?
01:20β02:15 β Defining a film hub: crew base, consistent output, and the markets beyond LA and New York
02:15β04:00 β How tax credits drive production decisions: chasing incentives vs. chasing locations
04:00β05:15 β Why Louisiana wins on more than just tax credits: labor costs, crew talent, and Oscar recognition
05:15β07:30 β Temporary vs. sustainable: what it really takes to build an industry over eight years
07:30β09:15 β Selling Louisiana to every filmmaker that comes in, and the export vs. import mentality
09:15β10:35 β Texas without tax credits: how iconic names like Robert Rodriguez, Taylor Sheridan, and Matthew McConaughey build a hub anyway
10:35β12:15 β What's happening in Louisiana right now: mid-majors, Indies, and bigger budgets starting to arrive
12:15β13:35 β Redefining independent film after the strikes: budget tiers, Netflix, and the reshuffling ahead
13:35β16:30 β Introducing Full Armor Films: the five-picture slate, export mentality, and genre-agnostic storytelling
16:30β18:45 β Indie on steroids: theatrical releases, in-house distribution, and treating film like a real business
18:45β20:25 β Finding and nurturing local writing talent: Louisiana's storytelling pedigree and the Full Armor Conservatory
20:25β22:10 β Kelly Marcel and the Conservatory's mission: raising up the next wave of Louisiana filmmakers
22:10β24:45 β New Orleans as a creative home: the Coppola house, Mojo Coffee, and why writers keep coming back
24:45β26:55 β The federal film tax credit: what it is, how it stacks, and why Louisiana could hit 55% on labor
26:55β29:20 β The politics of the federal incentive: bipartisan support, Trump, and what happens if it passes
29:20β31:10 β Runaway production overseas: why financial incentives have to compete with established European film hubs
31:10β35:25 β Stars in commercials, Taylor Sheridan, and what consistent work looks like in today's industry
35:25β37:00 β What are you watching? DTF Saint Louis, Fallout, The Roosters, and the Overlook Film Festival
37:00β41:05 β Inside the Tom McCarthy project: Paul Rudd, Paul Giamatti, tier two filmmaking, and what made it special
41:05β44:00 β What Anora and 12 Angry Men teach us about indie budgets and generous set cultures
44:00β45:20 β Louisiana well received: from the crew to the execs at Anonymous Content
45:20β49:00 β Viewer question: a film everyone loves that you really don't like
49:00β53:00 β Train Dreams, Conclave, and the difference between respecting a film and enjoying it
53:00β49:00 β The privilege of filmmaking: seeing into worlds we don't normally get to see
49:00βend β Wrap: Were we rolling?
Further reading on people + projects mentioned
Full Armor Films https://fullarmorfilms.com
Kelly Marcel https://en.wikipedia.org/wiki/Kelly_Marcel
Tom McCarthy https://en.wikipedia.org/wiki/Tom_McCarthy_(director)
Federal Film Tax Incentive https://deadline.com/2025/12/white-house-meeting-federal-film-production-tax-incentive-1236637457/
Coming to The Ranch (untitled Tom McCarthy project) https://variety.com/2026/film/news/tom-mccarthy-sony-pictures-classics-1236633431/
Anora https://www.imdb.com/title/tt28607951/
Train Dreams https://www.imdb.com/title/tt14241974/
Robert Rodriguez https://en.wikipedia.org/wiki/Robert_Rodriguez
Taylor Sheridan https://en.wikipedia.org/wiki/Taylor_Sheridan
Overlook Film Festival https://overlookfilmfest.com
Sway Box Animation https://swaybox.com
Episode 2: Are We Saying Yes?
Jason, Todd, and Frank on how producers decide what to say yes to, why rejection is built into the process, and how passion, business, timing, and people all factor into whether a project actually gets made. Along the way, they explore why Louisiana continues to matter as a filmmaking home β from incentives and infrastructure to the creative energy that keeps stories, crews, and long-term partnerships rooted here.
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00:00β02:00 β Appreciating nos, and why a yes isnβt always really a yes
02:00β07:00 β How producers choose projects: business vs passion
07:00β12:30 β Learning to appreciate rejection and staying on the right path
12:30β18:00 β Passion projects vs commercial projects
18:00β23:30 β What makes a project legitimate: funding, attachments, momentum
23:30β29:00 β Creative partners, long-term relationships, and red flags
29:00β34:30 β Reading scripts, taking chances, and finding the diamond in the rough
34:30β40:00 β When a project is an opportunity vs a distraction
40:00β47:00 β Knowing when youβre part of something special on set
47:00β55:00 β Louisiana as a filmmaking home: incentives, infrastructure, and culture
55:00β01:02:00 β Whatβs happening in Louisiana right now + looking ahead to 2026
Further reading on people + projects mentioned
Artists Equity
https://artistsequity.com/about
The Notebook
https://www.imdb.com/title/tt0332280/
Dawn of the Planet of the Apes
https://www.imdb.com/title/tt2103281/
The Elephant Man
https://en.wikipedia.org/wiki/The_Elephant_Man_(1980_film)
AFI Catalog source:
https://catalog.afi.com/Catalog/moviedetails/56402
Tom FontanaPresident, WGA East
https://en.wikipedia.org/wiki/Tom_Fontana
Sam Zemurrayhttps://en.wikipedia.org/wiki/Sam_Zemurray
Belizaire the Cajun
https://en.wikipedia.org/wiki/Belizaire_the_Cajun
Kelly Marcel
https://en.wikipedia.org/wiki/Kelly_Marcel
The Statement
Coming to The Ranch, directed by Tom McCarthy
https://variety.com/2026/film/news/tom-mccarthy-sony-pictures-classics-1236633431/
Episode 1: Well, Are We?
Jason, Todd, and Frank introduce themselves and dig into what are we rolling means, the many kinds of producers, how long a project can take to be finished, and why so many bad movies get made.
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02:00β05:30 β What does are we rolling mean?
05:30β06:45 β Letβs talk about Louisianaβs independent film ecosystem
06:45β12:05 β What the hell is a producer?
12:05β17:50 β How long does it take to make a film? Thatβs a biiiiig question.
17:50β23:15 β Why do bad movies get made?
23:15β31:20 β When a script is βready?β (spoiler: itβs not)
31:20β36:30 β Let your grandma read your script, aka, why non-industry feedback matters
36:30β41:50 β What are Todd, Frank and Jason watching?
41:50β45:40 β Whatβs next for Louisiana in 2026?
Further reading on people + projects mentioned
Walter Hill β director, writer, producerhttps://en.wikipedia.org/wiki/Walter_Hill
Irving Ravetch β screenwriterhttps://en.wikipedia.org/wiki/Irving_Ravetch
Harriet Frank Jr. β screenwriterhttps://en.wikipedia.org/wiki/Harriet_Frank_Jr.
Alvin Sargent β screenwriterhttps://en.wikipedia.org/wiki/Alvin_Sargent
Martin Ritt β directorhttps://en.wikipedia.org/wiki/Martin_Ritt
Danny DeVito β actor, producerhttps://en.wikipedia.org/wiki/Danny_DeVito
Brad Pitt β actor, producerhttps://en.wikipedia.org/wiki/Brad_Pitt
Clint Bentley β writer/directorhttps://www.imdb.com/name/nm3286079/
Jodie Foster β actor, directorhttps://en.wikipedia.org/wiki/Jodie_Foster
Curtis β50 Centβ Jackson β producer, actorhttps://en.wikipedia.org/wiki/50_Cent
Con Air (1997)https://www.imdb.com/title/tt0118880/
The Curious Case of Benjamin Button (2008) https://en.wikipedia.org/wiki/The_Curious_Case_of_Benjamin_Button_(film)
United 93 (2006)https://www.imdb.com/title/tt0475276/
Stranger Things (2016β2025)https://www.imdb.com/title/tt4574334/
House of Dynamite https://www.imdb.com/title/tt32376165/
A Private Life (Vie privΓ©e)https://www.imdb.com/title/tt33852162/
Train Dreamshttps://www.imdb.com/title/tt29768334/
Trespass (1992)https://www.imdb.com/title/tt0105636/
Geronimo: An American Legend (1993)https://www.imdb.com/title/tt0107004/
Wild Bill (1995)https://www.imdb.com/title/tt0114938/
Hud, Norma Rae, and the Long Hot Summer (1963) https://www.ebay.com/itm/253991915235